People with color-treated hair who want to slow fade between salon visits and are looking for a sulfate-free, vegan shampoo rather than a standard drugstore formula.

This is a retail consumer product (not salon-professional-only), suitable for any hair texture since it's a cleansing shampoo rather than a texture-specific treatment, and works for someone new to color-safe products as easily as someone already following a dedicated color-care routine.

The differentiator here is what it leaves out rather than what it adds: no traditional sulfates, no added sodium chloride, and a lower-foam cleansing agent, all aimed at not stripping color-treated hair the way a harsher everyday shampoo can. For someone already investing in salon color, using a shampoo built around not accelerating fade is a lower-effort way to protect that investment between appointments than switching an entire routine.

• Wet hair thoroughly
• Massage a small amount of shampoo into the scalp and through the lengths
• Rinse thoroughly with water
• Follow with Malibu C Hydrate Color Wellness Conditioner for the full system

Pros

• Sulfate-free, low-lather formula is gentler on color between salon visits than a standard detergent shampoo
• Vegan and cruelty-free, with no added parabens, gluten, or sodium chloride
• Designed as part of a two-step system with a matching conditioner

Cons

• The low-lather formula produces noticeably less foam than a typical shampoo, which can feel like it's 'not working' to people used to a sudsier wash
• Gentle, color-safe shampoos like this one don't cut through heavy styling-product buildup as well as a clarifying shampoo, so it isn't the right pre-color-service wash