Made for thick, coarse hair that runs dry, the kind that feels rough, loses its softness and resists smoothing. Joico positions the Moisture Recovery line for dry to extremely dry strands.

It is a salon brand shampoo that is simple to use at home. If your hair is fine or gets oily quickly, Joico's lighter HydraSplash line is the better fit for fine-to-medium hair.

Coarse, dry hair usually needs more than a mild cleanser: it needs moisture put back in while it is washed. Moisture Recovery Shampoo pairs a marine moisture complex that helps the hair hold on to hydration with Joico's time-release liposomes that keep feeding repair ingredients to the strand. It won Glamour's 2020 award for Best Pro Shampoo + Conditioner for Moisture together with its matching conditioner.

• Apply to wet hair.
• Lather through the hair and scalp.
• Rinse thoroughly.
• Follow with Moisture Recovery Moisturizing Conditioner, or the Treatment Balm when hair needs a deeper treatment.

Pros

• Cleanses without leaving thick hair feeling squeaky or stripped
• Hydramine Sea Complex targets the moisture barrier, not just the surface
• SmartRelease keeps delivering rosehip oil, arginine and keratin through the routine
• Litre size available for regular users

Cons

• Formulated for thick, coarse, dry hair, so it can feel too rich on fine or oily hair
• Joico designs it to be followed by the matching conditioner for best results