Name: It's a 10 - Miracle Moisture Shampoo
Brand: It's a 10
SKU: 0228
Price: 28.99 CAD
Availability: InStock

It's a 10 Miracle Moisture Shampoo 10 oz (295.7 ml)

It's a 10 Miracle Moisture Shampoo 33.8 oz (1 L)

It's a 10 Miracle Moisture Shampoo - lather

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10 oz (295.7 ml)

33.8 oz (1 L)

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It's a 10 - Miracle Moisture Shampoo

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It's a 10 Miracle Moisture Shampoo is a daily conditioning shampoo formulated to cleanse hair while delivering moisture to dry, brittle, or over-processed strands. The formula pairs cleansing surfactants with a blend of plant extracts, including sunflower seed, acai berry, pomegranate, ginger root, moringa seed, and aloe vera leaf juice, along with a conditioning silicone meant to help smooth the hair cuticle. The brand markets it as lightweight enough for daily use across hair types, intended to add shine, ease manageability, and support elasticity without weighing hair down. It is applied to wet hair, massaged in to work up a lather, then rinsed out.

This shampoo is aimed at people with dry, brittle, or over-processed hair who want a daily cleanser built around added moisture rather than a plain, all-purpose foaming shampoo. The brand positions it for all hair types and for everyday use rather than as an occasional treatment.

What sets this shampoo apart is the number of plant extracts folded into a fairly conventional cleansing base, aimed squarely at moisture rather than volume, clarifying, or fade control. For hair that's regularly dry or roughed up by heat styling or coloring, that moisture-first formulation is the main reason to reach for it over a general-purpose shampoo.

Wet hair thoroughly.
Apply the shampoo and massage into the scalp and through the lengths until it lathers.
Rinse thoroughly.

Pros

Built around a wide blend of plant extracts (aloe vera, moringa, acai berry, pomegranate, ginger, sunflower) rather than a single moisturizing agent.
Brand markets it as gentle enough for daily use across hair types.
Simple massage-and-rinse application with no measuring or mixing steps.

Cons

Contains sodium C14-16 olefin sulfonate, so despite some marketing suggesting otherwise, it is not a sulfate-free shampoo.
Priced above many mainstream moisture shampoos.
Contains added fragrance, which may not suit people with fragrance-sensitive scalps.

Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroamphoacetate, Glycol Distearate, Acrylates Copolymer, Fragrance (Parfum), Citric Acid, PEG-10 Sunflower Glycerides, Polyquaternium-10, Disodium EDTA, Propylene Glycol, PEG-55 Propylene Glycol Oleate, Amodimethicone, Glycereth-26, Aloe Barbadensis Leaf Juice, Sodium Hydroxide, Sodium Lauroyl Sarcosinate, C11-15 Alketh-7, Laureth-9, Glycerin, Trideceth-12, Sodium Ascorbyl Phosphate, Methylchloroisothiazolinone, Butylene Glycol, Moringa Oleifera Seed Extract, Methylisothiazolinone, Helianthus Annuus (Sunflower) Flower Extract, Punica Granatum Fruit Extract, Euterpe Oleracea Fruit Extract, Aspalathus Linearis Leaf Extract, Symphytum Officinale Leaf Extract, Zingiber Officinale (Ginger) Root Extract, Citrus Aurantium Peel Oil, Coumarin, Hexamethylindanopyran, Hexyl Cinnamal, Limonene

It's a 10 - Miracle Moisture Shampoo

It's a 10 - Miracle Moisture Shampoo

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