Licensed stylists treating clients whose hair has been weakened by lightening, colour, chemical texture services or heat, and who need protein to rebuild strength and elasticity. Hair that feels mushy when wet or over-stretches is the typical candidate.

It is a professional backbar product designed for in-salon use with Acidic Moisture Concentrate and Acidic pH Sealer.

Protein treatments are usually all-or-nothing. This concentrate lets a stylist decide exactly how much protein a client gets, and balance it with moisture in the same application, based on how the hair actually behaves that day. For heavily lightened or chemically treated hair, that control is the difference between a treatment that strengthens and one that overloads.

Professional use. Assess the hair's need for protein (damaged, weak, over-processed) and/or moisture (dry, brittle).

1. Shampoo, then towel-dry the hair.
2. Apply up to 15 ml of Acidic Protein Amino Concentrate (1 dose = 5 ml), or blend with Acidic Moisture Concentrate keeping the total at 15 ml or less.
3. Leave on for 5 minutes. Do not rinse.
4. Apply 10-15 pumps of Acidic pH Sealer and work through the hair for about 1 minute.
5. Rinse thoroughly and style.

Avoid contact with eyes; if it happens, rinse them immediately.

Pros:

• 12% cationic and amino acid concentration targets strength and protein loss
• Custom blending with the moisture concentrate lets the stylist tailor each service
• Five-minute processing fits easily into a colour or cut appointment
• Recycled-plastic pump bottle doses 5 ml at a time

Cons:

• Must be sealed with Acidic pH Sealer; it is not a complete service alone
• Too much protein on hair that really needs moisture can leave it stiff, so assessment matters
• Professional product, not intended for retail sale to clients