Pureology - Strength Cure Blonde - Purple Shampoo

Pureology
Pureology Strength Cure Blonde Purple Shampoo 9 oz (266 ml)
Pureology Strength Cure Blonde Purple Shampoo 33.8 oz (1000 ml)
Pureology Strength Cure Blonde Purple Shampoo - sulfate-free purple shampoo that tones and repairs damage
Pureology Strength Cure Blonde Purple Shampoo - before and after on brassy blonde hair
Pureology Strength Cure Blonde Purple Shampoo - purple lather texture
Pureology Strength Cure Blonde Purple Shampoo 9 oz (266 ml)
Pureology Strength Cure Blonde Purple Shampoo 33.8 oz (1000 ml)
Pureology Strength Cure Blonde Purple Shampoo - sulfate-free purple shampoo that tones and repairs damage
Pureology Strength Cure Blonde Purple Shampoo - before and after on brassy blonde hair
Pureology Strength Cure Blonde Purple Shampoo - purple lather texture

Pureology - Strength Cure Blonde - Purple Shampoo

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Pairs well with

Pureology Strength Cure Blonde Purple Shampoo is a sulfate-free, deep purple toning shampoo that neutralizes brassy yellow and orange tones in blonde, highlighted and lightened hair while strengthening strands damaged by bleaching.

Purple Orchid toning pigments do the colour correction, and the Strength Cure actives, Keravis protein and the antioxidant astaxanthin, work on strength and repair at the same time, so lightened hair is toned without being left rough. Pureology's Antifade Complex, with sunflower seed extract, a UV filter and vitamin E, helps protect colour and adds shine.

  • Neutralizes unwanted brassy, coppery tones
  • Strengthens and softens damaged, lightened hair
  • ZeroSulfate, 100% vegan and mineral-oil-free
  • Concentrated formula
  • Pear, rose and sandalwood aromatherapy scent

Pair it with Strength Cure Blonde Purple Conditioner. Available in 9 oz (266 ml) and 33.8 oz (1000 ml).

For natural or bleached blonde hair, highlights and other lightened hair that turns brassy between toning appointments, especially when the lightening has also left it dry or weak. Suitable for any hair length, for women and men.

It is a toning product: on very pale or porous blonde, the violet pigment can deposit more than expected, and on hair without a lightened base there is no brass for it to correct.

Lightening is what creates both problems blondes deal with: warm, brassy undertones and weaker, more fragile hair. Most purple shampoos only address the colour. This one keeps the Strength Cure strengthening actives, Keravis and astaxanthin, in a deep purple formula, so toning days do not become a step backwards for hair condition. It is meant to extend the life of a salon blonde between toning appointments.

Apply a small amount to wet hair at the roots. Massage into a lather, then rinse. Repeat as needed.

Watch how your blonde reacts and adjust how often you use it; very light or porous hair picks up violet faster. For best toning results, follow with Strength Cure Blonde Purple Conditioner.

Pros:

  • Tones out brass and adds strengthening care in one wash
  • Sulfate-free, so it is gentle on colour-treated, lightened hair
  • Deep purple pigment makes a visible difference on yellow tones

Cons:

  • Strong pigment can leave a lilac cast on very light or porous blonde if overused
  • Because it is a toner, most people alternate it with a regular shampoo
  • Contains a silicone and fragrance

Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, PPG-5-Ceteth-20, Citric Acid, PEG-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, CI 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate

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