Forever Blonde Shampoo is a purple-tinted, sulfate-free shampoo made for bleached, highlighted, and lightened hair that needs brightening and damage repair. Violet pigment (CI 60730) helps counteract brassy, yellow tones, while a vegan protein complex and botanical extracts of chamomile, calendula, turmeric, and safflower work to condition and help repair the hair's cuticle. It's free of SLS, SLES, and ALS sulfates, so it cleanses gently enough for color-treated hair without stripping tone.

Note that this formula does contain conditioning silicones (a dimethicone copolymer and amodimethicone), which help smooth and add shine but mean it isn't a silicone-free shampoo. It has a cucumber-and-fruit scent.

To use, massage into wet hair, work into a lather, and rinse. Repeat if needed, and follow with Forever Blonde Conditioner for best results.

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Sodium Lauryl Sulfoacetate, Glycerin, Polyquaternium-7, Butyrospermum Parkii (Shea) Butter, Carthamus Tinctorius (Safflower) Oleosomes, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Curcuma Longa (Turmeric) Root Extract, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, C12-13 Alketh-23, C12-13 Alketh-3, C11-15 Alketh-7, Polyquaternium-10, Amodimethicone, Trideceth-12, Laureth-9, Glycereth-26, Glycol Distearate, Disodium Laureth Sulfosuccinate, Magnesium Nitrate, Magnesium Chloride, Sodium Sulfate, Disodium EDTA, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Glyoxal, Fragrance (Parfum), Linalool, Linalyl Acetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (CI 60730)