Joico K-PAK Reconstructing Shampoo is a daily shampoo for damaged hair that starts the repair work at the wash step, pairing damage-seeking keratin with protective guajava fruit extract to help fortify weak strands.
The formula carries Joico's SmartRelease liposome technology. The liposomes settle onto the hair while you wash and gradually release rosehip oil, arginine and keratin, which Joico says helps repair, strengthen and protect hair from the effects of daily styling. Guajava fruit extract brings antioxidants and lycopene, known for helping protect hair against UV damage.
It builds a rich lather but stays gentle enough for everyday use, even on hair that has been lightened, coloured or heat styled. Joico designed it to be used with K-PAK Reconstructing Conditioner: used together, the pair instantly improves elasticity, strength and shine and helps prevent future damage.
- Gently cleanses damaged hair
- Rich, creamy lather
- Keratin, guajava fruit extract and SmartRelease technology
- Certified PETA Global Animal Test-Free