Name: Joico - Defy Damage Protective Shampoo
Brand: Joico
SKU: JDDPS9237
Price: 24.95 CAD
Availability: InStock

Joico Defy Damage Protective Shampoo 10.1 oz (300 ml)

Joico Defy Damage Protective Shampoo 33.8 oz (1000 ml)

Joico Defy Damage Protective Shampoo - key benefits

Joico Defy Damage Protective Shampoo - lifestyle

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10.1 oz (300 ml)

33.8 oz (1000 ml)

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Joico - Defy Damage Protective Shampoo

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Joico Defy Damage Protective Shampoo is a daily cleanser for damaged, chemically treated or colour-treated hair, built to support hair bonds and help colour last. It is formulated without SLS/SLES sulfates and works up a rich lather that lifts dirt, oil and buildup without roughing up the cuticle or stripping colour.

The formula pairs arginine, an amino acid Joico uses to help strengthen and renew hair bonds, with moringa seed oil (a source of antioxidants, vitamins A and E, zinc and silica) and a protective lipid meant to act as a first line of defence against heat, chemical, styling and UV damage. Joico's SmartRelease liposomes release rosehip oil, arginine and keratin over time.

Used with the rest of the Defy Damage system, Joico reports 80% less breakage, 5X stronger hair and more than 90% of colour vibrancy kept after 10 shampoos.

Sizes: 10.1 oz (300 ml) and 33.8 oz (1000 ml)
Follow with Defy Damage Protective Conditioner or Protective Masque

For anyone whose hair takes regular abuse from heat tools, colour or lightening, sun and daily styling, and who wants a shampoo that is gentle on colour.

Suitable for damaged, chemically treated or colour-treated hair of any texture. It is a retail salon product for everyday home use; the 1000 ml bottle suits heavy users or salons.

Most colour-safe shampoos only avoid harsh cleansers. Defy Damage also tries to protect what is already there: arginine supports the bonds that heat and colour break down, and the protective lipid mimics a lipid found in healthy hair so it can shield against the next round of hot tools and sun. It is the first step of a system, so it makes the most sense if you plan to pair it with the Protective Conditioner or Masque.

Apply to wet hair.
Work into a lather.
Rinse thoroughly.
Follow with Defy Damage Protective Conditioner or Protective Masque.

Pro: cleans off styling buildup while staying gentle enough for colour-treated hair.
Pro: arginine and the protective lipid target bond strength and daily damage rather than just cleansing.
Pro: available in a 1000 ml size for lower cost per wash.
Con: the headline breakage and strength results were measured with the full Defy Damage system, not the shampoo alone.
Con: contains fragrance, so it is not a fit for anyone avoiding scented products.
Con: it cleanses with sodium C14-16 olefin sulfonate; it is free of SLS/SLES, but not surfactant-mild in the way a cream cleanser is.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum

Joico - Defy Damage Protective Shampoo

Joico - Defy Damage Protective Shampoo

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