Anyone with curly or coily hair (Matrix designs the A Curl Can Dream system for all curl and coil patterns) who layers leave-ins, creams, gels or oils and needs a periodic reset to clear build-up.

Matrix says it is safe on chemically treated and virgin hair alike. It is a retail product for home use, sold through salons.

Curl routines rely on layering, and co-washes or very mild cleansers often can't fully clear creams, gels and oils. This shampoo is Matrix's answer for that wash day: a real clarifying cleanse, kept silicone-free and paired with manuka honey extract, so your curls start clean before the Rich Mask and styling steps go back on. Used weekly rather than daily, it keeps the pattern from getting coated and limp without over-drying between washes.

1. Use once a week, or as needed, to deep cleanse.
2. Apply to wet hair at the scalp and work through the lengths and ends.
3. Rinse thoroughly.
4. Follow with A Curl Can Dream Rich Mask for at least 5 minutes while detangling, then style with the Moisturizing Cream, Light Hold Gel and Lightweight Oil.

Pros:

• Cleanses more thoroughly than a co-wash, so heavy stylers and oils don't build up on curls
• Silicone-free, so nothing is left behind to weigh down the pattern
• Matrix states it is fine on colour-treated or chemically treated hair
• Comes in a 1 litre size for regular users

Cons:

• Contains sulfates, which rules it out for anyone following a strictly sulfate-free routine
• Meant as a weekly deep cleanse; used daily it can feel too stripping for dry coils
• Works best followed by a mask or conditioner; on its own it doesn't condition