Formulated for curly, coily, and wavy/textured hair that needs extra moisture, detangling help, and frizz control; It's a 10 also markets it as usable on straight styles for added shine and lightweight hold. Suitable for any hair length and any gender, and it requires no professional training — it's a leave-in step anyone can add to a home routine.

This product is meant to replace several separate steps — detangler, light styler, and heat protectant — with one leave-in application for curly and coily hair, which tends to need more moisture and more careful detangling than straighter textures. Applying it to damp or dry hair before twisting, braiding, or diffusing gives the plant oils and rice-protein/pea-peptide blend a chance to coat strands before you manipulate them, which is when curly hair is most prone to breakage. Because the finish is lightweight rather than a firm hold, it works well as a base layer under a gel or cream rather than as a standalone hold product.

• Apply to damp or dry hair, focusing on mid-lengths and ends
• Brush or finger-detangle from roots to ends
• Style as desired — twist, braid, wrap, or diffuse
• Leave in; do not rinse out
• Mist lightly onto dry hair between washes to refresh curls or smooth flyaways
• Apply before using a blow dryer or flat iron for added heat protection

Pros:

• No-rinse format adds moisture and detangling slip in one step
• Contains real plant oils/butters (coconut, shea, avocado, cocoa seed) alongside protein and peptide conditioners
• Lightweight enough to layer under other styling products in a coily/curly routine
• Doubles as a heat-protectant step before blow-drying or flat-ironing

Cons:

• Contains silicones (Silicone Quaternium-22, PPG-3 Myristyl Ether) that can build up on fine or low-porosity hair without periodic clarifying
• Fragrance (Parfum) and several recognized fragrance-allergen compounds (linalool, limonene, citral, hexyl cinnamal) are present, which may matter for fragrance-sensitive scalps
• Formulated with curly/coily textures in mind, so very fine straight hair may find it heavier than a plain lightweight leave-in