People with dry, coarse curly hair (DevaCurl positions this specifically for coarser, thicker curl patterns, not wavy or looser curls) who want a gentle scalp cleanser that won't strip natural oils. Suitable for men and women, and for regular use within a curly-hair or "curly girl method" routine.

Not the right fit for people who want a traditional lathering shampoo experience, for fine or looser-wave hair (which this richer formula can weigh down), or for anyone who needs a cleanser strong enough to strip heavy styling-product buildup on its own.

The reason to use this instead of a regular shampoo is the cleansing method itself: rather than sulfates, it relies on conditioning agents and a mild betaine surfactant to lift dirt and oil from the scalp, which matters most on coarse, dry curls that lose moisture easily and that sulfates tend to leave feeling stripped and frizzy. It's built for that specific curl and dryness profile rather than as a general-purpose gentle shampoo.

Wet hair thoroughly, then apply the cleanser to the scalp and scrub in with your fingertips, the way you would work in a shampoo. Continue scrubbing while you rinse thoroughly with warm water so the product distributes through your hair as it rinses out. Follow with DevaCurl One Condition Decadence for conditioning. For a deeper clean when buildup accumulates, follow up periodically with DevaCurl Buildup Buster rather than relying on No-Poo Decadence alone.

• Genuinely non-detergent cleansing method — no sulfates, so it doesn't strip curls of their natural oils the way a regular shampoo can
• Silicone-free and paraben-free, so it won't contribute to the silicone buildup that heavier conditioners can leave behind
• Grape seed oil and glycerin add moisture aimed at dry, coarse texture specifically
• Vegan formula, Leaping Bunny cruelty-free certified

• Produces no lather at all — some first-time users are uncomfortable trusting a cleanser that doesn't foam
• Formulated specifically for coarse, dry curls; finer or looser-wave hair may find it too rich or heavy
• Uses a "scrub in, scrub out" application rather than normal shampooing, which takes some getting used to
• Won't cut through heavy styling-product buildup on its own — DevaCurl recommends a separate clarifying step for that