AG - Curl Revive Curl Hydrating Shampoo

AG
AG Curl Revive Curl Hydrating Shampoo 10 oz (296 ml)
AG Curl Revive Curl Hydrating Shampoo 33.8 oz (1000 ml) refill pouch
AG Curl Revive Curl Hydrating Shampoo - texture dollop: hydrate, define curls, sulfate-free
AG Curl Revive Curl Hydrating Shampoo - bio-fermented tomato fruit extract in the Curl Creating Complex
AG Curl Revive Curl Hydrating Shampoo - model with defined curls
AG Curl Revive Curl Hydrating Shampoo 10 oz (296 ml)
AG Curl Revive Curl Hydrating Shampoo 33.8 oz (1000 ml) refill pouch
AG Curl Revive Curl Hydrating Shampoo - texture dollop: hydrate, define curls, sulfate-free
AG Curl Revive Curl Hydrating Shampoo - bio-fermented tomato fruit extract in the Curl Creating Complex
AG Curl Revive Curl Hydrating Shampoo - model with defined curls

AG - Curl Revive Curl Hydrating Shampoo

AG
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Pairs well with

AG Curl Revive Curl Hydrating Shampoo is a sulfate-free cleanser for curly and coily hair that washes while it moisturizes and activates the curl pattern. AG builds it around coconut oil, pea peptides and its own Curl Creating Complex, a blend of rice and bio-fermented tomato extracts.

The cleansing base skips drying sulfates, so curls come out clean without being stripped. Coconut oil and pea peptides hydrate and define curls, while the tomato ferment works on the cuticle to support curl formation without weighing hair down.

AG recommends Curl Revive with its partner conditioner, Curl Thrive, for medium to coily textures and anyone who wants richer hydration. Massage into wet hair and rinse. Vegan and cruelty-free.

  • Hydrates and defines curls
  • Sulfate-free
  • 10 oz (296 ml) bottle; the 1 litre size is now sold by AG as a refill pouch

Anyone with curly to coily hair who wants a shampoo that leaves curls moisturized rather than stripped. AG positions the Curl Revive and Curl Thrive pair for medium to coily textures and for curls that need richer hydration.

For fine waves and loose curls, AG points people to its lighter Curl Fresh shampoo instead. This is a retail product for everyday home use; no salon training is needed.

Many curl shampoos either strip hair clean or leave it coated. Curl Revive aims for the middle: a sulfate-free wash that still cleans properly while putting moisture back in with coconut oil and pea peptides. The part that sets AG's curl line apart is the Curl Creating Complex, rice and bio-fermented tomato extracts that AG says smooth and tighten the cuticle to support curl formation, so curls are already primed for definition before you condition or style.

Paired with Curl Thrive and a curl styler such as Re:Coil, it gives a curly routine where every step is working toward the same result.

  • Wet hair thoroughly.
  • Massage Curl Revive into the scalp and through the lengths.
  • Rinse well.
  • Follow with Curl Thrive Curl Hydrating Conditioner.

Pros

  • Cleanses without drying sulfates, so curls keep more of their moisture after washing
  • Coconut oil and pea peptides hydrate and define curls
  • Curl Creating Complex (rice and tomato extracts) supports definition without heaviness
  • Shares its Curl Creating Complex with the Curl Thrive conditioner and AG curl stylers, so the routine works as a system

Cons

  • Built for medium to coily textures; fine waves may find it too rich (AG suggests Curl Fresh for those)
  • Contains fragrance, including coumarin and limonene, which some sensitive scalps avoid
  • AG's 1 litre size is now only a refill pouch, not a pump bottle

Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Potassium Cocoyl Glycinate, Cocamidopropyl Betaine, Glycol Distearate, Quaternium-91, Acrylates/Steareth-20 Methacrylate Crosspolymer, PEG-40 Hydrogenated Castor Oil, Parfum (Fragrance), Decyl Glucoside, PEG/PPG-120/10 Trimethylolpropane Trioleate, Sodium C14-16 Olefin Sulfonate, PPG-3 Benzyl Ether Myristate, Laureth-2, PEG-7 Glyceryl Cocoate, Pisum Sativum (Pea) Peptide, Phenoxyethanol, Polyquaternium-70, Caprylyl Glycol, Sodium PCA, Guar Hydroxypropyltrimonium Chloride, Coco-Betaine, Sodium Cocoyl Isethionate, Cinnamidopropyltrimonium Chloride, Dipropylene Glycol, Caprylic/Capric Triglyceride, Glycerin, Benzyl Alcohol, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Panthenol, Tetrasodium Glutamate Diacetate, Coumarin, Vanillin, Limonene, Tris(Tetramethylhydroxypiperidinol) Citrate, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids (Plant-Derived), Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase

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