Joico Blonde Life Brightening Shampoo is a shampoo for blonde, highlighted and lightened hair that keeps blonde tones bright and clear while adding softness and shine. It is formulated without SLS/SLES sulfates and cleanses with a rich lather.

It is not a purple toning shampoo. Instead, natural detoxifiers help neutralize chlorine and mineral deposits that make blonde hair look dull and brassy over time. Monoi oil (coconut oil blended with Tahitian gardenia), tamanu oil rich in omega-6 and -9 fatty acids, arginine and Joico's bio-advanced peptide complex of hair-identical keratins help restore strength to lightened strands.

• Sizes: 10.1 oz (300 ml) and 33.8 oz (1000 ml)
• Pair with Blonde Life Brightening Conditioner or Masque

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide MIPA, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine HCl, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Phosphatidylcholine, Bis-Cetearyl Amodimethicone, Polyquaternium-10, PEG-150 Distearate, Silicone Quaternium-16, Amodimethicone, Tetrasodium Glutamate Diacetate, PEG-90M, C12-13 Pareth-23, C12-13 Pareth-3, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Butyloctanol, PEG-4 Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum