Pureology - Strength Cure Strength - Purple Shampoo

Pureology -  Strength Cure Strength - Purple Shampoo
Pureology -  Strength Cure Strength - Purple Shampoo

Pureology - Strength Cure Strength - Purple Shampoo

Sale price $27.50
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About the Product   

Stay California cool with this blue-based purple formula that tones down yellows and oranges in blonde and lightened hair. Made from the same formula as our Strength Cure system, not only does it keep your color pure, but also fortifies and repairs damage.The plant-based protein Keravis strengthens strands and prevents damage while the powerful antioxidant Astaxanthin helps heal and repair. Bright Purple Orchid not only provides natural violet toning properties, but also softens strands.
An intoxicating aroma of fruity Pear and soft, floral Rose is finished with just a touch of Sandalwood for a bespoke scent.

  • Tones and neutralizes brassiness in blonde and lightened hair
  • Repairs damage
  • Gives hair strength and softness
  • Helps prevent future damage
  • ZeroSulfate®, 100% Vegan Formula
  • Color protection from patented Antifade Complex®

How to Use

  • Cool down.
  • Apply a dime-sized amount to wet hair at the scalp.
  • Use your fingers to emulsify a rich lather and work down to the ends,
  • Covering every inch where brassiness may reside.
  • Rinse.
  • For extra toning, leave on longer or repeat washing.
  • To achieve the most neutral toning and get extra strength,
  • Follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.

Pureology is a professional haircare brand dedicated to providing high-performance, colour-preserving products with a vegan and cruelty-free approach. Their Strength Cure Strength Purple Shampoo helps to achieve stronger, healthier-looking hair by deeply cleansing, removing build-up and impurities, and restoring vibrancy and strength. It is specifically designed to add strength and shine to colour-treated hair.

1. Color Protection: Pureology Strength Cure Strength Purple Shampoo helps to protect color-treated hair from fading, leaving hair looking vibrant and healthy.

2. Moisturizing: This shampoo is enriched with Shea Butter and Jojoba Oil that deeply nourish and moisturize hair, helping to keep it soft and smooth.

3. Sulphate-free: Pureology Strength Cure Strength Purple Shampoo is free of sulphates, a harsh chemical found in many other shampoos. This helps to keep hair color intact and prevents hair from drying out.

4. Anti-Fade: This purple shampoo contains AntiFade Complex®, which helps to protect color-treated hair from fading.

5. Anti-Breakage: The unique formula of this shampoo helps to strengthen and reduce breakage, leaving hair looking and feeling strong and healthy.

6. Vegan: Pureology Strength Cure Strength Purple Shampoo is vegan and free from animal-derived ingredients.

Using Pureology Strength Cure Strength - Purple Shampoo is easy and simple. First, wet your hair and scalp thoroughly and apply a quarter size amount of shampoo. Rub the shampoo into your hair and scalp and massage it in for one to two minutes. Rinse the shampoo out and repeat if necessary. If you have extra dry or damaged hair, you can leave the shampoo in for up to five minutes. After rinsing the shampoo out, apply a conditioner to help seal in the moisture. Rinse the conditioner out and you're done!

1. Pureology Strength Cure Strength - Purple Shampoo is specially formulated with natural ingredients to help strengthen and nourish hair that has been weakened by chemical treatments.
2. The shampoo helps restore moisture and elasticity to the hair, making it softer and more manageable.
3. The shampoo is free from sulfates, parabens, and other harsh chemicals, so it is gentle enough for color-treated hair.
4. The shampoo is vegan friendly, cruelty-free, and free of artificial fragrances and colorants.

1. The shampoo is more expensive than some other drugstore brands.
2. The shampoo may not be effective for all types of hair, so it is important to find a product that works best for your individual hair type.
3. The shampoo has a strong scent that some may find too strong.

Key Ingredients
Keravis: A strengthening protein known to prevent hair breakage.
Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
Purple Orchid: Provides violet toning properties.

Aqua / Water / Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum / Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730 / Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil / Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.

Please be aware that ingredient lists may change or vary from time to time. Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.

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