Paul Mitchell is a professional hair care brand that was founded in 1980 by John Paul DeJoria and Paul Mitchell. The brand offers a range of high-quality hair care products, including the famous Awapuhi Shampoo. The Awapuhi Shampoo is a gentle, sulfate-free shampoo that cleanses the hair while keeping it hydrated and healthy. It is enriched with Hawaiian Awapuhi extract, and provides essential moisture, shine, and manageability.

1. Moisturizing - The Awapuhi Shampoo helps to keep hair hydrated and healthy, preventing dryness and damage.

2. Strengthening - The Awapuhi Shampoo helps to strengthen and protect the hair, making it less prone to breakage and split ends.

3. Softening - The Awapuhi Shampoo helps to soften and smooth the hair, making it more manageable and easier to style.

4. Smoothing - The Awapuhi Shampoo helps to reduce frizz and add shine, making the hair look healthier and more vibrant.

5. Reviving - The Awapuhi Shampoo helps to revive dull or damaged hair, restoring its natural beauty.

Paul Mitchell Awapuhi Shampoo is a gentle, daily-use shampoo designed to help keep your hair clean and healthy. To use the product, start by wetting your hair with warm water. Apply a small amount of shampoo to your scalp and massage it in for a few minutes. Rinse the shampoo out with cool water, and repeat the process if desired. After shampooing, follow-up with a conditioner of your choice to keep your hair healthy and strong.

Pros:

- Contains natural ingredients such as Awapuhi extract, which helps to hydrate and condition the hair
- Gentle and mild formula that is safe for daily use
- pH balanced to help prevent stripping of natural oils
- Contains natural UV filters and antioxidants to help protect hair from damage
- Adds shine and helps to detangle hair
- Lightweight formula won't weigh down hair

Cons:

- Contains sulfates, which can be drying and harsh for some hair types
- May not be suitable for those with very fine or thin hair
- May not be as effective in controlling frizz as heavier formulas