Name: It's a 10 - Miracle Shampoo Plus Keratin
Brand: It's a 10
SKU: ITMS0372
Price: 28.99 CAD
Availability: InStock

It's a 10 Miracle Shampoo Plus Keratin 10 oz (295.7 ml)

It's a 10 Miracle Shampoo Plus Keratin - rich lather lifestyle

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It's a 10 - Miracle Shampoo Plus Keratin

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It's a 10 Miracle Shampoo Plus Keratin is a sulfate-free daily shampoo built on isethionate and sarcosinate cleansers rather than sodium lauryl or laureth sulfate, and infused with hydrolyzed keratin and keratin amino acids for dry, damaged, or color-treated hair. Conditioning agents like amodimethicone help smooth and add shine as the shampoo cleanses.

It's formulated for daily use and is positioned as color-safe, though the brand itself cautions that fragile or heavily bleached hair may become more prone to breakage with overuse of keratin-based products, so very over-processed hair may do better alternating it with a non-keratin shampoo.

Apply to wet hair
Work through gently with flat hands to minimize tangling
Rinse thoroughly with warm water

This shampoo is aimed at people with dry, damaged, color-treated, or brittle hair looking for a gentler daily cleanser that also delivers keratin protein. Because It's a 10 itself warns that fragile or highly bleached hair can become more prone to snapping with overuse of keratin-based products, it's best suited to moderately damaged or color-treated hair rather than extremely over-processed or chemically fragile strands, which may do better alternating with a non-keratin shampoo.

Damaged or color-treated hair is often caught between shampoos that clean effectively but strip color and moisture, and heavier ones that leave residue behind. This shampoo's sulfate-free isethionate base is designed to cleanse without the harsh strip of a traditional sulfate detergent, while the added keratin and keratin amino acids work to reinforce strand strength with every wash rather than just providing slip.

Apply to fully wet hair, working the shampoo through with flat hands rather than scrubbing, which helps minimize tangling. Rinse thoroughly with warm water. Follow with It's a 10 Miracle Conditioner Plus Keratin as part of the regular wash routine.

Pros:

Genuinely sulfate-free — no sodium lauryl or laureth sulfate in the formula, gentler for daily washing
Hydrolyzed keratin and keratin amino acids reinforce strands rather than just coating them
Amodimethicone conditioning agent adds smoothness and shine during the wash itself

Cons:

The brand's own warning: overuse of keratin-based formulas can make already fragile or heavily bleached hair more prone to snapping
Contains fragrance and preservative components (including methylchloroisothiazolinone/methylisothiazolinone) that can irritate sensitive scalps
Gentle, non-clarifying formula, so heavy styling-product buildup may need an occasional separate clarifying wash

Water (Aqua, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Cocamide MIPA, Fragrance (Parfum), Glycol Stearate, Propylene Glycol, PEG-55 Propylene Glycol Oleate, Panthenol, Amodimethicone, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Divinyldimethicone/Dimethicone Copolymer, Sodium Lauroyl Sarcosinate, Glycereth-26, Polyquaternium-7, Hydrolyzed Keratin, Keratin Amino Acids, Lauryl Alcohol, Guar Hydroxypropyltrimonium Chloride, Cinnamidopropyltrimonium Chloride, C12-13 Pareth-23, C12-13 Pareth-3, Glycerin, C11-15 Pareth-7, Laureth-9, Trideceth-12, Disodium EDTA, Citric Acid, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1 (CI 42090), Red 33 (CI 17200), Red 4 (CI 14700), Yellow 5 (CI 19140)

It's a 10 - Miracle Shampoo Plus Keratin

It's a 10 - Miracle Shampoo Plus Keratin

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