Wella Color Charm Liquid Hair Color is a permanent, professional hair color product for salon and home use. Formulated to give vibrant, long lasting color, Wella Color Charm Liquid Hair Color is easy to use and provides consistent, predictable results. It is available in an array of shades, from natural to intense.

1. Long-lasting vibrant color: Wella Color Charm Liquid Hair Color provides long-lasting, vibrant color with excellent gray coverage.

2. Maximum color deposit: Its special blend of dyes and pigments ensures maximum color deposit with every application.

3. Easy to use: This liquid hair color is easy to use and provides consistent and predictable results.

4. Gentle formula: Its gentle formula is designed to protect and nourish the hair during and after coloring.

5. Convenient packaging: It comes in convenient, easy-to-use packaging, with a brush applicator, for quick and even application.

Using Wella Color Charm Liquid Hair Color is a straight forward and simple process. Here are the steps to follow:

1. Start by shampooing your hair and blow-drying it until it is completely dry.

2. Put on the gloves included in the box and mix the color and the developer in a non-metallic bowl.

3. Apply the mixture to your hair, starting at the roots and working your way up to the tips.

4. Allow the color to sit on your hair for the recommended amount of time (usually 30-45 minutes).

5. Rinse the color out of your hair with lukewarm water until the water runs clear.

6. Apply the included conditioner and leave it on for a few minutes.

7. Rinse the conditioner out of your hair and style as usual.

Pros:

1. Formulated to provide a vibrant color that lasts for up to 8 weeks.

2. Contains aloe vera and vitamin E, which helps to nourish and condition the hair.

3. Easy to mix and apply.

4. Ammonia free, which helps to reduce potential damage.

5. Available in a wide range of colors to choose from.

Cons:

1. Not ideal for those with severely damaged or chemically treated hair.

2. May not provide full coverage for some hair colors.

3. Can be expensive.

4. Not intended for use on natural, virgin hair.

5. Can cause irritation if not used with caution.