Aimed at men, and anyone, with any hair length who wants a lived-in, textured look rather than a sleek or heavily controlled one - Redken calls out longer hair, loose styles and buns specifically as a good fit. Consumer styling product suited to everyday at-home use. Medium hold makes it better for shaping/separating than for all-day, high-hold styles.

What sets this apart from a firmer-hold pomade or gel is the balance between grip and flexibility: the polymer blend shapes and separates hair enough to hold texture, but stays workable, so the style can be pushed around or refreshed by hand later in the day instead of setting hard.

• Rub a small amount between the hands to warm and distribute it.
• Work through damp or dry hair, focusing on the areas you want textured or separated.
• Reshape by hand throughout the day as needed; it can be reworked without adding more product.

• Flexible-hold polymers let you reshape or "muss" the style throughout the day without adding more product
• Amodimethicone gives it slip, so it doesn't feel sticky or leave hands tacky on application
• Rinses out easily with regular shampoo, unlike wax- or clay-based products
• Medium hold means it isn't built for styles that need to hold shape all day without touch-ups, especially in humidity
• Contains fragrance and several fragrance-allergen components, worth noting for anyone with fragrance sensitivities
• Best suited to loose, textured styles - won't give the sleek, slicked finish some other Redken Brews stylers are built for