Formulated for all hair types as a daily shampoo, aimed at people whose main concern is dullness or lack of shine rather than a specific scalp condition. Suited to anyone who wants to avoid SLS/SLES sulfates and parabens specifically but doesn't need a fully sulfate-free routine, since the formula still contains other sulfate-class cleansers. Consumer retail product; no salon application required.

The clearest reason to pick this one over a standard shampoo is the specific SLS/SLES- and paraben-free formulation combined with a heavier conditioning-polymer load than a typical clarifying shampoo - it's built to cleanse without the harsher, more stripping surfactants some people react to, while still lathering fully, which a lot of truly sulfate-free shampoos struggle to do.

Lather a quarter-sized amount into damp hair, focusing at the scalp, and massage thoroughly. Rinse well. Repeat for extra cleansing if needed. Can be followed with a Kenra Platinum conditioner or treatment from the same line.

• Genuinely leaves out SLS, SLES, and parabens, which matters to people specifically avoiding those
• The conditioning-polymer blend helps it rinse without the squeaky, stripped feeling some sulfate-free shampoos leave
• It isn't a broadly sulfate-free product - it still relies on other sulfate/sulfonate-class surfactants to build lather
• The gold pigment is a cosmetic shimmer effect rather than a treatment ingredient, so it shouldn't be expected to change hair's actual shine or strength
• Contains added fragrance and several synthetic colorants