Joico - JoiWhip Firm Hold Design Foam

Joico JoiWhip Firm Hold Design Foam 10.2 oz (290 g)
Joico JoiWhip Firm Hold Design Foam - benefits: volume and body, fights frizz, thermal protection up to 450°F
Joico JoiWhip Firm Hold Design Foam - before and after

Joico - JoiWhip Firm Hold Design Foam

Regular price $22.99
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Joico JoiWhip Firm Hold Design Foam is a firm-hold styling mousse that builds lasting volume and body while keeping hair free of crunch. The can is marked 7 on Joico's hold scale, and the foam still brushes through.

The whipped formula is dispensed from an upside-down can and worked into damp hair before styling. Joico says it boosts shine, fights frizz and flyaways, and protects against pollution. It also gives thermal protection up to 232°C (450°F), so it can go straight into a blow-dry or hot-tool style.

  • Firm hold (7) with lasting volume and body
  • Boosts shine and fights frizz and flyaways
  • Thermal protection up to 232°C / 450°F
  • Paraben-free and silicone-free
  • Certified PETA Global Animal Test-Free

Size: 10.2 oz (290 g / 300 ml) aerosol can.

For any hair type that needs more volume and body with a firm hold that lasts, especially hair that goes flat soon after styling. It suits blow-dried styles that need structure, and its thermal protection makes it a good first step before hot tools.

JoiWhip gives you mousse volume with a firm hold that lasts, and it does it in the same step as heat protection. Put it into damp hair, blow-dry for lift, and the foam protects hair to 450°F while it sets the shape. Hair still brushes out soft instead of stiff.

Shake the can well. Hold it upside down and dispense a small amount into your hand; the formula is concentrated, so you don't need much. Distribute evenly through damp hair, then style as usual.

Pros:

  • Firm hold (7 on Joico's scale) without a crunchy or sticky finish
  • Builds lasting volume and body, and boosts shine
  • Heat protection up to 232°C / 450°F for blow-drying and hot tools
  • Paraben- and silicone-free

Cons:

  • Concentrated formula; Joico advises using only a small amount
  • Aerosol can: shake well and dispense upside down
  • Firm hold may be more than you need for a soft, touchable style

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