Joico Color Intensity is a semi-permanent hair color product designed to provide vibrant, fade-resistant color with intense shine. It is formulated with exclusive Joico technologies that ensure long-lasting, healthy-looking color results. The product is easy to use and can be applied to all hair types. It is also free of parabens and sulfates, so it won't damage the hair.

The key benefits of Joico Color Intensity Semi-Permanent Hair Color are:

• Easy to use, vibrant colors that last up to 8 shampoos.

• Contains strengthening and protecting ingredients, such as K-PAK Keratin and Jojoba Oil, to help keep hair healthy and conditioned.
• No-drip formula makes it easy to apply and maintain.
• Blends naturally into the hair for a natural-looking color.
• Great for achieving a unique look without the commitment of a permanent color.

To use Joico Color Intensity Semi-Permanent Hair Color, you should start by pre-lightening your hair to the desired level (if necessary). Then, mix the color with the provided activator at a 1:1 ratio and apply the product to your hair. To ensure even coverage, it is recommended to apply the product in sections. Once the product has been applied, allow it to process for 20-30 minutes before rinsing thoroughly. For best results, finish with a cool water rinse and a professional quality shampoo and conditioner.

Pros:
1. Long lasting color that is vibrant and fade-resistant.
2. Easy to use and apply.
3. Non-damaging, ammonia-free formula that won't damage the hair.
4. A wide variety of vibrant shades to choose from.
5. Can be used to create multi-dimensional effects.
6. Color can be mixed and blended for unique color effects.

Cons:
1. Color fades with each shampoo.
2. Color may not last as long as permanent hair dyes.
3. May not be as effective on gray hair as it is on pre-colored hair.
4. May require multiple applications for darker shades.
5. Can be messy and difficult to apply.