Name: Paul Mitchell - Blonde - Forever Blonde Shampoo
Brand: Paul Mitchell
SKU: PMFBS9755
Price: 21.59 CAD
Availability: InStock

Paul Mitchell - Blonde - Forever Blonde Shampoo

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8.5oz

24oz

10.140Z

33.8oz

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Paul Mitchell - Blonde - Forever Blonde Shampoo

Paul Mitchell

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Forever Blonde Shampoo is a purple-tinted, sulfate-free shampoo made for bleached, highlighted, and lightened hair that needs brightening and damage repair. Violet pigment (CI 60730) helps counteract brassy, yellow tones, while a vegan protein complex and botanical extracts of chamomile, calendula, turmeric, and safflower work to condition and help repair the hair's cuticle. It's free of SLS, SLES, and ALS sulfates, so it cleanses gently enough for color-treated hair without stripping tone.

Note that this formula does contain conditioning silicones (a dimethicone copolymer and amodimethicone), which help smooth and add shine but mean it isn't a silicone-free shampoo. It has a cucumber-and-fruit scent.

To use, massage into wet hair, work into a lather, and rinse. Repeat if needed, and follow with Forever Blonde Conditioner for best results.

Made for people with bleached, highlighted, or otherwise lightened blonde hair who want to tone down brassiness and support repair between salon visits. It's a consumer, at-home purple shampoo, not a professional color service, and it isn't intended for natural, unlightened hair since the violet pigment is formulated to counter warm or yellow tones specifically in processed blonde hair.

This shampoo earns its place in a blonde-hair routine because of the violet pigment, which sits on top of a sulfate-free cleansing base rather than a harsher, stripping one, so toning happens without further drying out hair that's already been chemically lightened. The added protein and botanical extracts are there to offset some of the cuticle damage bleaching causes, making it a maintenance step rather than a one-time fix.

Massage into wet hair, working into a lather, then rinse thoroughly. Repeat if hair needs a second cleanse. Follow with Forever Blonde Conditioner. Because it's a toning shampoo, avoid leaving it on longer than a normal wash unless you're deliberately trying to deepen the tone, since overuse can leave a purple cast on very light hair.

The violet pigment does double duty as a gentle cleanser and a color-correcting treatment for brassy tones between salon visits, and the sulfate-free base is gentler on hair that's already been chemically lightened. It does contain silicones, so it isn't a fit for anyone specifically avoiding silicone buildup, and like any purple shampoo it can leave a faint violet cast on very light or white-blonde hair if left on too long or used more often than needed.

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Sodium Lauryl Sulfoacetate, Glycerin, Polyquaternium-7, Butyrospermum Parkii (Shea) Butter, Carthamus Tinctorius (Safflower) Oleosomes, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Curcuma Longa (Turmeric) Root Extract, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, C12-13 Alketh-23, C12-13 Alketh-3, C11-15 Alketh-7, Polyquaternium-10, Amodimethicone, Trideceth-12, Laureth-9, Glycereth-26, Glycol Distearate, Disodium Laureth Sulfosuccinate, Magnesium Nitrate, Magnesium Chloride, Sodium Sulfate, Disodium EDTA, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Glyoxal, Fragrance (Parfum), Linalool, Linalyl Acetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (CI 60730)

Paul Mitchell - Blonde - Forever Blonde Shampoo

Paul Mitchell - Blonde - Forever Blonde Shampoo

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