People with natural coils, curls, or otherwise textured hair who experience tangling and breakage during wash-day detangling. It's a consumer, at-home product, not a professional or salon-only treatment, and suits any experience level since it's a simple pre-wash step.

The specific mechanism is sequencing: detangling curly or coily hair while it's dry and coated in a slip agent, rather than after wetting and shampooing when hair is most fragile, is meant to reduce the strand breakage that typically happens during the comb-through step of wash day. This product exists to sit in that specific gap in the routine, before the shampoo step, not to replace the shampoo or conditioner.

Apply a generous amount to dry hair before shampooing and distribute it through the hair. Use fingers or a wide-tooth comb to detangle. For very dry or heavily tangled hair, leave it on for 15-30 minutes before rinsing; otherwise rinse thoroughly, then proceed with your regular shampoo.

Pros: applying a slip-inducing, aloe and coconut-water formula to dry hair before shampooing specifically reduces the mechanical breakage that happens when detangling wet, unprepped curls; the paraben, sulfate, and mineral-oil-free formulation avoids common irritants some curly-hair users try to steer clear of. Cons: it's a prep step, not a cleanser or conditioner on its own, so shampoo (and likely conditioner) is still needed afterward; it contains fragrance along with fragrance-associated compounds, which can be a consideration for scalp-sensitive users.