Schwarzkopf IGORA Royal Naturals hair color range is designed for professional use in salons and is intended for use by professional hair colorists. The range is specifically formulated to provide intense, long-lasting, and natural-looking color results, while also ensuring up to 100% gray coverage.

This product is suitable for clients who want a natural-looking hair color, ranging from cool to warm tones, and who are looking for high-quality and professional-grade performance. It is also ideal for clients with stubborn grays, as the range provides excellent gray coverage.

It is important to note that Schwarzkopf IGORA Royal Naturals hair color range is not intended for use by individuals at home and should only be used by licensed professionals who have been trained in hair coloring techniques.

Key benefits compared to other hair color products:

1. High-quality results: IGORA Royal Naturals provides intense, natural-looking color results that are long-lasting and fade-resistant, thanks to its high-quality formulation.
2. 100% gray coverage: The range provides up to 100% gray coverage, ensuring that even stubborn grays are covered effectively.
3. Conditioning properties: IGORA Royal Naturals is enriched with a blend of conditioning agents that help to nourish and protect the hair during the coloring process, resulting in hair that looks and feels healthier.
4. Wide range of shades: The Naturals range includes a variety of natural-looking shades that provide cool to warm tones, allowing hair colorists to achieve a wide range of desired looks.
5. Professional-grade performance: Schwarzkopf is a well-known and trusted brand in the professional hair care industry, and their IGORA Royal Naturals range is a popular choice among professional hair colorists.

Schwarzkopf IGORA Royal Naturals is a professional hair color range and should only be used by licensed professionals who have been trained in hair coloring techniques. Below is a general overview of how the product is used:

1. Preparation: Begin by wearing gloves and preparing the hair for coloring. This may involve sectioning the hair and applying a protective cream or oil to the scalp and hairline to prevent staining.
2. Mixing: Mix the Schwarzkopf IGORA Royal Naturals hair color with the appropriate developer according to the instructions on the package. The ratio of hair color to developer will depend on the desired level of lift and the hair's natural color.
3. Application: Apply the hair color mixture to the hair, beginning at the roots and working your way down to the ends. Use a brush or applicator bottle to ensure even coverage. For best results, apply the hair color in sections and use a timer to track the processing time.
4. Rinse and Shampoo: Once the processing time is complete, rinse the hair thoroughly with warm water until the water runs clear. Follow up with a gentle shampoo and conditioner to help nourish and protect the hair.

It's important to note that the specific instructions for using Schwarzkopf IGORA Royal Naturals hair color will vary depending on the desired results, hair type, and other factors. Professional hair colorists are trained to customize the hair color process to each client's unique needs, so it's always best to seek the advice of a professional before attempting to use this or any other hair color product.

Pros:

• High-quality and long-lasting color results
• Up to 100% gray coverage
• Enriched with conditioning agents to nourish and protect the hair
• Wide range of natural-looking shades to choose from
• Professional-grade performance, trusted by salon professionals

Cons:

• Contains synthetic ingredients, including ammonia
• Not marketed as organic or all-natural
• Requires professional training and expertise to achieve desired results
• Can be more expensive than at-home hair color options
• May cause scalp irritation or allergic reactions in some individuals

It's important to note that the cons listed above are not unique to the Schwarzkopf IGORA Royal Naturals hair color range, but are common considerations when choosing a professional hair color product. Ultimately, the choice of whether to use this product will depend on individual preferences, hair type, and the desired results, and it is recommended to consult with a professional hair colorist before using this or any hair color product.