Wella Professionals INVIGO Volume Boost Bodifying Shampoo is a cleansing shampoo formulated specifically for fine, limp hair that needs lift at the root, part of Wella's INVIGO Volume Boost line. It uses a sulfate-based cleansing system — strong enough to strip residue and product buildup that weighs fine hair down — with cotton seed oil and a bodifying ingredient from Wella's Spring Force technology, which wraps around individual strands to help them hold shape and volume once blown dry.
Because the cleansing base is sulfate-driven, it lathers richly and rinses hair completely clean rather than leaving a conditioning film, which is the point for a volumizing shampoo: less residue on the strand means more root lift. A coconut-derived cleanser is included to soften the feel of the wash on the scalp, and moisturizers are present in small amounts, though this is a cleansing formula rather than a moisturizing one.
It's meant to be followed with a lightweight, volumizing conditioner rather than a rich one, since a heavy conditioner would undo the residue-free finish the shampoo is built to create. Apply to wet hair, work into a lather at the scalp and through the lengths, then rinse thoroughly, avoiding contact with eyes.
