Anyone wanting a professional-style flat iron for straightening — salons using it on clients, and individual users straightening their own hair at home. The titanium plates and 465°F maximum heat make it capable on coarser, more resistant hair textures; that same heat ceiling means finer or already-damaged hair should be styled with shorter contact time and, ideally, a heat protectant.

This is built primarily as a straightening iron, not a curling wand that also happens to flatten — the titanium plates, dual ceramic heating, and ionic technology are all oriented around smoothing the cuticle and cutting static/frizz in one pass. The high 465°F ceiling and fast heat recovery matter most for coarse, curly, or otherwise resistant hair that lower-heat tools struggle to fully straighten.

Plug in the iron (it's dual voltage, so it can be used internationally with an appropriate adapter) and allow it to heat before use. Start on clean, dry, detangled hair, sectioned into workable pieces. To straighten: clamp a section between the plates close to the root, and draw the iron down to the ends in one smooth, continuous motion, keeping even pressure so both plates stay in contact with the hair. To curl or wave: rotate the iron a half-turn as you draw it through the section, then release. Use the included heat-resistant glove when handling the plates during use, and apply a heat protectant before styling, since the iron reaches up to 465°F (240°C).

It works well when hair is thick, coarse, or difficult to straighten with lower-heat tools, since titanium plates transfer heat efficiently and the iron reaches a high 465°F ceiling, and the dual voltage plus swivel cord make it practical for both salon and travel use. BaBylissPRO does not publish a wattage figure or a confirmed count of selectable temperature settings for this model in available product materials, so that level of technical detail isn't stated here as fact; and a 465°F maximum is hot enough that fine, color-treated, or heat-damaged hair should be straightened at a lower point in that range rather than at full heat by default.