Stylists and at-home users who want to add a crimped texture, volume, or an avant-garde styling effect to hair, not for people looking to straighten or curl, since the ridged plates won't do either of those cleanly. The 50 heat settings make it adjustable across finer to coarser hair textures.

A flat iron or curling iron can't reproduce a true crimped, zig-zag texture, which requires ridged plates shaped specifically for it, and that's what this tool is built around. It suits looks that call for root volume, a retro or avant-garde crimped finish, or texture blended into braids, rather than smooth or curled results.

Plug in the iron and select a heat setting appropriate for the hair type being styled (lower for fine or color-treated hair, higher, up to the 450°F maximum, for coarser or more resistant hair), then allow it to heat up. Work on clean, dry, detangled hair, sectioned into pieces no wider than the plates. Clamp a section between the crimping plates close to the root (or wherever the texture should start), hold for a few seconds so the ridge pattern sets, then release and move to the next section, slightly overlapping each clamp so the crimped pattern looks continuous rather than segmented. Use a heat protectant before styling.

The 5-inch extended plates cover more hair per section than a typical crimper, so texturing goes faster; titanium plates plus a ceramic heater give quick heat-up and steady recovery between clamps; and 50 heat settings let the temperature be dialed down for finer or more fragile hair. It's a single-purpose texturing tool that won't substitute for a flat iron or curling iron, and BaBylissPRO's own product materials don't list a confirmed wattage figure for this model, so that spec isn't included here as fact.