Anyone with color-treated hair — especially hair that's dry, brittle, or has lost softness from repeated lightening or color services — who wants an occasional deep-conditioning step on top of their regular conditioner. Suits all hair lengths and is marketed for both men and women.

Color-treated hair loses moisture and shine faster than virgin hair because the cuticle has already been opened once by the color process, and an everyday conditioner often isn't rich enough to fully re-seal it. This masque is formulated for that specific damage pattern, pairing heavier conditioning agents with ingredients meant to blunt UV-driven color fade — the kind of everyday sun exposure that dulls color between salon visits. Using it periodically alongside a regular conditioner gives color-treated hair a heavier moisture dose without switching to a heavier product for every wash.

Apply to clean, wet hair after shampooing. Distribute through mid-lengths and ends and leave on for 1 to 3 minutes. Rinse thoroughly. Use in place of a regular conditioner when hair needs extra moisture, rather than as a daily replacement.

The conditioning agents behentrimonium chloride and amodimethicone directly target the roughness and porosity color processing causes, and it's positioned as a quick 1-to-3-minute treatment rather than a long leave-on mask, with vitamin E and UV-absorbing ingredients adding a layer of environmental protection a plain conditioner usually skips. It does contain a paraben and a PEG compound, though, which some color-conscious buyers specifically avoid, and being a rinse-out treatment, its protective effects don't carry into daily brushing or heat styling between washes.