Formulated for people with coarse, thick, or unruly hair that frizzes easily, particularly when it is also colour-treated. It suits anyone blow-drying or styling their own hair at home who wants shape and hold without stiffness or a coated feel — it is not aimed at fine or fragile hair, which may find the hold too heavy. This is a consumer retail styling product sold through professional/salon channels, not a professional-only formula requiring a stylist.

The differentiator here isn't raw hold strength so much as how the gel behaves once it's on the hair: instead of drying into a hard cast, its polymer system stays flexible enough to be reworked through the day, while xylose and vitamin E in the Thermal AntiFade Complex are meant to offset the heat exposure and colour fade that come from repeated blow-drying. For someone with coarse, colour-treated hair who blow-dries regularly, that combination of frizz control and heat-related colour protection is the practical reason to reach for this over a plain styling gel.

Apply a small, coin-sized amount to towel-dried, damp hair.

Distribute evenly from mid-lengths to ends, avoiding the roots if less volume is wanted at the crown.

Blow-dry for a smooth, polished finish, or let hair air-dry for more defined, controlled texture.

Rework a small amount through dry ends later in the day if hold has relaxed.

Pros

• Flexible hold shapes hair without the stiff, crunchy finish typical of firmer-hold gels
• Sulfate-free and colour-safe formula, won't strip colour treatment between washes
• Vegan formulation with coconut oil and sunflower seed extract in the base
• Works for both blow-dried and air-dried styling

Cons

• Formulated specifically for coarse/unruly textures — likely too heavy for fine or thin hair
• Some retail marketing references camellia oil, which is not actually in the ingredient list — don't expect that specific ingredient in the jar
• Contains fragrance components (citral, citronellol, eugenol, geraniol, linalool) that may affect fragrance-sensitive scalps