Formulated specifically for fine-to-normal density, frizz-prone hair; thicker or coarser frizzy hair is better matched to Pureology's heavier Smooth Perfection Serum instead of this lighter lotion-type cream.

Because it's built on Pureology's Antifade Complex, it's aimed at people with colour-treated hair who want a pre-heat-styling step that also helps protect colour vibrancy, rather than untreated hair where that particular benefit doesn't apply. It works for both salon professionals prepping a blow-dry and at-home users doing their own heat styling, since the application (apply to damp hair, then blow-dry) needs no special technique.

The appeal here is doing two jobs in one pre-styling step: it works as a heat protectant for a blow-dryer or flat iron, and because it carries Pureology's Antifade Complex and a UV filter, it's also aimed at slowing the colour fade that heat styling and sun exposure cause on treated hair, which is the reason Pureology positions this line for colour clients specifically rather than as a generic frizz cream.

• Apply a small amount to clean, towel-dried or damp hair
• Concentrate it on the mid-lengths and ends rather than the roots
• Blow-dry or heat-style as usual; the heat-protecting and smoothing effect is activated during styling, not after

• Combines heat protection (Xylose) with a UV filter and Antifade Complex aimed at slowing colour fade, useful for anyone blow-drying colour-treated hair regularly
• Vegan, sulfate- and paraben-free formula that is lightweight enough not to weigh down fine hair
• Contains dimethicone (a silicone), so it isn't suited to a strict silicone-free or 'curly girl method' routine
• Formulated for fine-to-normal hair specifically; thicker, coarser, or more heavily frizzy hair may find it too light and need Pureology's heavier serum instead
• Only protects hair styled with it applied beforehand; it is not a treatment for hair that's already heat-damaged