People with fine, limp, or flat hair who want added fullness and root lift from blow-drying, without a stiff or heavy after-feel. Not positioned as a strong-hold styler for coarse or very thick hair.

For hair that falls flat quickly after washing, this is applied before blow-drying to build root lift and thickness, while panthenol and rice protein help offset dryer heat exposure at the same time.

Intended for use before/during heat styling, not on already-dry hair.

1. Apply a coin-sized amount to towel-dried hair, working from roots to ends.
2. Blow-dry using a large round brush to build volume and shape.

Built specifically for fine hair, its strengths and limits both follow from that focus.

Pros:

• Adds volume to fine hair without stiffness
• Contains panthenol and rice protein for conditioning and shine
• Vegan formula
• Lightweight, workable finish

Cons:

• Formulated specifically for fine hair, so it may underperform as a hold product on coarse/thick hair
• Full ingredient list isn't published by the brand
• Scent may not suit fragrance-sensitive users