Paul Mitchell - Invisiblewear Shampoo

Paul Mitchell - Invisiblewear Shampoo

Paul Mitchell - Invisiblewear Shampoo

Regular price $15.75
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Paul Mitchell Invisiblewear Shampoo is a sulfate-based texturizing shampoo formulated for fine, flat hair, designed to lift away buildup while adding volume, texture, and shine rather than simply cleansing. Sodium laureth sulfate is its primary cleansing agent, paired with willow bark extract and hydrolyzed amaranth protein.

Willow bark extract has natural astringent properties that help reduce excess oil at the scalp, supporting the shampoo's volumizing effect on fine hair, while amaranth protein and panthenol are included for conditioning. Paul Mitchell markets the shampoo's scent as infused with "velvet flower" — the brand's name for its fragrance profile rather than a specific botanical ingredient in the formula.

It is formulated as vegan, paraben-free, gluten-free, and color-safe, and is intended for use with Paul Mitchell Invisiblewear Conditioner.

Formulated specifically for fine or flat hair that falls limp or loses shape between washes; Paul Mitchell does not position it for coarse, thick, or already-voluminous hair, where a texturizing/clarifying shampoo like this is less useful and could feel drying with frequent use. It's color-safe, so it suits color-treated fine hair as well as natural fine hair. Used by consumers building a volumizing routine and by stylists prepping fine hair for blowouts or updos.

Fine hair goes flat largely because of product and oil buildup weighing strands down, so a shampoo built to clear that buildup — rather than one built to add moisture — is the more relevant tool for that specific problem. This shampoo's willow bark extract is included for exactly that reason, giving it a mild astringent effect at the scalp that supports its volumizing claim, rather than relying on synthetic volumizing polymers alone.

Massage into wet hair, working from the scalp through to the ends. Rinse, and repeat for extra cleansing if needed. For best results, follow with Paul Mitchell Invisiblewear Conditioner.

Works well because: it's formulated as a clarifying-leaning shampoo rather than a moisturizing one, so it's genuinely effective at stripping the light product buildup that flattens fine hair, and the willow bark/amaranth combination gives it a specific rationale for fine-hair volumizing rather than being a generic "volume" shampoo in name only. Worth knowing: because it leans clarifying, it isn't the right daily shampoo for dry or coarse hair — the sulfate base can be more drying with frequent use on those hair types.

Aqua, Sodium Laureth Sulfate, Sodium Chloride, Glycerin, Cocamide MIPA, Hydrolyzed Amaranth Protein, Salix Nigra (Willow) Bark Extract, Panthenol, Cocamidopropyl Betaine, Tetrasodium EDTA, Polyquaternium-10, Trimethylsiloxyamodimethicone, Polyquaternium-7, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Citric Acid, Benzyl Alcohol, Methylisothiazolinone, Methylchloroisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Parfum, Hexyl Cinnamal, Limonene, Linalool

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