Twirl Around is made for people with curly or wavy hair, from loose waves to tight ringlets, who want a single product that both defines curl pattern and controls frizz rather than layering a separate cream and gel. It suits any hair length and is marketed for both women and men.

Because it's a leave-in styling product rather than a treatment, it works best as a finishing step after shampooing and conditioning, applied to damp hair before air-drying or diffusing.

The main advantage of Twirl Around over a standalone curl gel is its dual cream-serum base: the cream carries conditioning oils that soften strands while the serum component adds shine and helps separate curl clumps, so definition doesn't come at the cost of a hard or crunchy hold. That combination is aimed at people who find single-format gels either too stiff or too heavy for their curl pattern.

1. Shampoo and condition hair, then towel off until just damp.
2. Apply a small amount of Twirl Around evenly through damp hair.
3. Twirl sections of hair with the product around a finger to define individual curls or coils.
4. Air-dry, or dry with a diffuser attachment to set the curl pattern.

Pros

• Combines a curl-defining cream and a smoothing serum in one product, so curls don't need a separate gel layer
• Contains conditioning plant oils (jojoba, shea, apricot kernel) rather than relying on hold agents alone
• No parabens in the ingredient list
• Works on damp hair with either air-drying or diffusing

Cons

• Contains silicones (PEG-12 dimethicone, phenyl trimethicone), which can build up over repeated use for shoppers who avoid silicones in their curl routine
• Includes several fragrance components (linalool, limonene, citral, geraniol) that are common contact allergens
• A cream-serum hybrid can feel heavier than a pure gel on fine, low-density curls