Clean Beauty Hydrate Shampoo is a moisturizing, sulfate-free shampoo from Paul Mitchell's Clean Beauty line, formulated for dry, thirsty hair. It cleanses without SLS, SLES, or ALS, using organic olive fruit oil and oat peptide to nourish the scalp and hair while helping restore moisture balance. The formula is made with ingredients of 77% natural origin (per the ISO 16128 standard) and is vegan, color-safe, paraben-free, and made without gluten.
Because it skips harsher sulfate detergents, it's built to cleanse gently rather than strip natural oils, which is the main reason it's positioned specifically for dry hair rather than as an all-purpose daily shampoo. It has a mild floral-and-earthy scent. The bottle itself is packaged in recyclable, bio-based plastic made from 90% sugarcane.
This is a mainstream consumer shampoo, not a salon-exclusive or specialty treatment — it's intended for everyday use and pairs with the matching Clean Beauty Hydrate Conditioner for a full moisture-focused routine.