This is a foaming apple cider vinegar rinse, not a shampoo in the traditional sense -- it's meant to be used occasionally on top of a normal wash routine to clear away buildup from styling products, hard water minerals, and dry shampoo residue. Apple cider vinegar and salicylic acid do the work here, gently exfoliating the scalp and smoothing hair's outer layer as they rinse away residue that regular shampoo can leave behind.
Paul Mitchell positions it for oily scalps, frequent dry-shampoo users, coarse or frizz-prone hair lacking shine, and color-treated hair, since it's formulated to clarify without stripping color. Apply to wet hair and scalp, massage in, leave for one to three minutes, then rinse thoroughly; used once or twice a week, or after a clarifying shampoo like Shampoo Two or Shampoo Three if buildup is heavier.