Babies, toddlers and young children - the tear-free, neutral-pH formula is built specifically to avoid stinging eyes during bath time, which is a concern that doesn't apply to adult shampoo. It's suited to any child's hair type since it's a straightforward cleansing shampoo rather than one targeted at a specific texture or concern.

It is not formulated as a color-protecting, split-end-repairing or heavy-conditioning shampoo - it's a mild, gentle cleanser first.

The thing that actually separates a tear-free kids' shampoo from an adult one adapted for children is the pH and surfactant choice, not marketing language - this formula is built around mild, low-irritation cleansers specifically so it won't sting if it runs into a child's eyes, and it leans on chamomile and echinacea rather than fragrance-heavy conditioning agents to keep bath time calm rather than just scented.

• Wet hair thoroughly
• Massage a small amount into the scalp and hair
• Rinse thoroughly
• Repeat if needed for very dirty hair

• Genuinely tear-free and pH-neutral, which matters more for a bath-time kids' shampoo than for an adult one
• Mild surfactant system is gentler than a sulfate-based shampoo
• Chamomile and echinacea extracts help soothe rather than just clean
• Vegan, paraben-free, gluten-free

• The mild surfactant base means it lathers less and has less cleansing power than a standard shampoo, so it may take more product on very dirty or oily hair
• Fragrance in the formula includes several listed allergens (limonene, cinnamyl alcohol, amyl cinnamal, citronellol) worth noting for a child with sensitive skin
• It's a cleanser only - it doesn't include conditioning agents, so tangled or longer hair may still need a separate conditioner or detangler