Suited to people with curly or wavy hair, including chemically treated or color-treated curls, who find their curls fall flat or lack root volume with regular shampoos. It's a consumer retail shampoo meant for home use — no professional application or mixing required.

The differentiator here is that it's built for curly hair specifically rather than adapted from a generic volumizing shampoo — the salt-free base is chosen because curly and chemically treated hair tends to be more prone to dryness and frizz from harsher cleansing agents. For someone whose curls typically end up flat or frizzy after washing, a shampoo designed around that hair type's needs, paired with the brand's matching cream, is the reason to reach for this over a general-purpose volumizing shampoo.

• Apply to wet hair, working into a lather at the roots and through lengths.
• Rinse thoroughly.
• Follow with Mon Platin's matching Black Caviar Total Volume conditioner or cream for curly hair to complete the routine (brand-recommended pairing; not required).

Pros:

• Formulated specifically for curly/wavy hair rather than a generic all-hair-types shampoo, with a salt-free base intended to be gentler on scalp and curl definition
• Positioned as suitable for color-treated curls, useful for anyone who already processes their hair chemically
• Part of a full curly-hair system (matching cream/conditioner also sold by the brand) for those who want a coordinated routine

Cons:

• No official full ingredient list is published in English, making it hard for ingredient-conscious shoppers to fully vet the formula before buying
• "Sulfate-free" is sometimes claimed by resellers but isn't confirmed on the brand's own materials — only "salt-free" is officially stated, and these are not the same thing
• Marketing-forward ingredient names (black caviar, silk therapy) are difficult to verify as meaningfully active versus minor cosmetic additives