Anyone with color-treated hair — permanent, semi-permanent, or highlighted — who wants a daily conditioner aimed at slowing color fade and adding shine/softness to hair color services leave porous. Consumer-retail, suited to any experience level or gender, not a salon-exclusive product.

The main reason to choose it over a general moisturizing conditioner is that it's formulated specifically to counter the fading caused by washing, UV exposure, and everyday environmental stress on color-treated hair, rather than just adding softness. Used consistently after each wash — paired with the matching Color Obsessed Shampoo — it's aimed at getting more visible mileage out of a color service before a touch-up is needed.

• After shampooing with Color Obsessed Shampoo, apply to wet hair and massage through, focusing on mid-lengths and ends
• Rinse thoroughly
• Use after every shampoo

Pros:

• Formulated around antioxidants specifically to slow color fade, rather than being a generic moisturizing conditioner relabeled for color-treated hair
• Vegan formula that conditions and adds shine without the heavy buildup some richer color-care conditioners leave
• Pairs with a matching shampoo in the same system for a more consistent color-protection routine

Cons:

• As a rinse-out conditioner used after shampoo, it won't reverse fading that's already happened — it slows further fade rather than restoring color
• Contains a methicone (silicone) ingredient, so it isn't suited to a silicone-free routine
• Its color-protection claims are tied to use within the full Color Obsessed system (with its matching shampoo); pairing it with an unrelated, harsher sulfate shampoo may reduce performance