Anyone with color-treated hair who wants to slow fading between appointments, especially if the hair has become dry, porous or dull. KMS lists it for all hair types.

It is equally useful as a take-home shampoo recommended by a colorist and as a salon backbar shampoo (the 25.3 oz / 750 ml size). No special technique is needed.

Blonde or highlighted hair that is turning brassy is better matched with the Color Vitality Blonde Shampoo, which contains toning dyes; this version does not.

Every wash pulls a little color out, and hard water and UV exposure add to the fading. This shampoo addresses all three: a gentle, SLS/SLES-free cleanse, protection against mineral build-up, and pomegranate peel extract for its antioxidant content. It also hydrates dry, porous colored hair without the weight of silicones, so color keeps its shine without the hair feeling coated.

1. Apply to wet hair and lather.
2. Rinse.
3. Repeat if necessary.
4. Follow with conditioner or treatment; KMS's longest-lasting color results are stated in combination with the Color Vitality treatment.

Why people choose it

• Free of SLS/SLES sulfates and silicones, with a mild surfactant blend suited to color-treated hair.
• Protects against hard water mineral accumulation, which is useful in hard-water areas.
• Antioxidant-rich pomegranate peel extract targets free radicals linked to fading.
• Hydrates without weight, so it suits fine colored hair too.

Things to consider

• KMS's 20-wash vibrancy and 3x detangling figures apply when it is used together with the Color Vitality treatment, not the shampoo alone.
• Uses sodium C14-16 olefin sulfonate, so it is sulfate-free only in the SLS/SLES sense.
• Contains fragrance.