Kenra Moisturizing Shampoo is a hydrating, color-safe shampoo built around a pH-balancing system and cactus flower extract (Cereus Grandiflorus), an antioxidant ingredient Kenra positions as a moisture-retention booster. It's meant for hair that's on the dry or dull side and needs more softness and shine from a daily cleanse.
Cleansing comes from a sulfate-based system (Sodium Laureth Sulfate, Cocamidopropyl Betaine) — this isn't a sulfate-free formula — balanced with conditioning ingredients like shea butter, squalane, and oat peptide to offset the drying effect a straight sulfate cleanser can have.
Massage into wet hair, add water to build a lather, and rinse. Follow with Kenra Moisturizing Conditioner for the full system.