Kenra Platinum Luxe Shine Shampoo is a daily-use, silkening shampoo formulated for all hair types and finished with a gold-toned shimmer pigment (CI 77480) for a glossy visual effect. Kenra formulates it without added SLS or SLES sulfates or parabens, cleansing instead with a blend of milder surfactants including sodium C14-16 olefin sulfonate, cocamidopropyl betaine and sodium methyl cocoyl taurate. Conditioning polymers such as guar hydroxypropyltrimonium chloride help ease detangling while it cleanses. It's positioned for hair that looks dull or lifeless day to day, meant to be lathered onto damp hair at the scalp and rinsed thoroughly, with a repeat wash for extra cleansing if needed.

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Isostearamide MIPA, Betaine, Phenoxyethanol, Fragrance/Parfum, Sodium Lauryl Sulfoacetate, Hydroxyacetophenone, Dimethicone Propyl PG Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glyceryl Laurate, Polyquaternium-7, Glycol Distearate, Laureth-4, Sodium Gluconate, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Pentylene Glycol, Xanthan Gum, Hydroxycitronellal, Citral, CI 77019 (Mica), CI 77891 (Titanium Dioxide), Iron Oxides (CI 77491), CI 15985 (Yellow 6), Red 4 (CI 14700), CI 42090 (Blue 1), CI 77480 (Gold)