Joico YouthLock Shampoo is a sulfate-free cleansing shampoo formulated for mature hair, using a liposome-based SmartRelease Technology to continually release rosehip oil, arginine, and keratin onto strands while it's worked into a lather.
The formula centers on hydrolyzed collagen and Buriti (Mauritia flexuosa) fruit oil, an Amazonian fruit oil rich in vitamins A and E and antioxidants, aimed at restoring body, shine, and manageability to hair that's grown dry, brittle, or thinner-feeling with age. Used together with the matching YouthLock Conditioner, the pairing has been tested to cut hair fall from breakage during brushing by up to 60% on damaged hair, compared with a non-conditioning shampoo.
How to Use
Apply to wet hair, massage into a full lather, then rinse. Follow with Joico YouthLock Conditioner for the studied breakage-reduction benefit.