JoiFULL Volumizing Shampoo is a sulfate-based lathering shampoo from Joico's professional JoiFULL line, made for fine or thin hair that needs a genuine clean without collapsing under conditioning residue. Sodium laureth sulfate and sodium C14-16 olefin sulfonate do the actual cleansing, lifting the oil and product buildup that typically weighs fine hair flat, while the brand's SmartRelease technology encapsulates rosehip oil, arginine, and a hydrolyzed keratin derivative in liposomes that continue releasing onto hair after rinsing.
- Hydrolyzed rice protein and bamboo extract (Bambusa vulgaris) add body and a fuller feel to strands
- Lotus flower extract is included for elasticity
- Full sulfate-based lather rather than a sulfate-free 'gentle' cleanse
Because it leads with sulfate surfactants, this is a clarifying-style volumizer rather than the gentlest option for colour-treated hair — it will clean thoroughly, but colour-conscious users who want to preserve vibrancy longest may prefer to alternate with a sulfate-free shampoo. The formula also includes methylchloroisothiazolinone and methylisothiazolinone as preservatives, ingredients a subset of people are sensitized to. To use, apply to thoroughly wet hair, work into a lather at the scalp and through the lengths, then rinse well; follow with JoiFULL conditioner for the full volumizing system.
