People with blonde, lightened or bleached, highlighted, or gray and silver hair who are dealing with brassy or yellow undertones between salon visits. Suitable for home or consumer use by anyone at any experience level; no professional mixing or developer is involved, it's a standard rinse-out conditioner used in place of or after a regular conditioner.

The real differentiator is the combination of a violet color-corrector with a liposome-based delivery system, so the toning and the conditioning actives are released in stages rather than rinsed away immediately. It's aimed specifically at the brassiness that develops between salon toning appointments on blonde or gray and silver hair, not at general softness or shine.

After shampooing, apply to clean, damp hair, concentrating from mid-shaft to ends. Leave in for 1-3 minutes, then rinse thoroughly. Use 2-3 times per week rather than with every wash to avoid over-toning.

Pros: violet pigment specifically targets yellow and brass tones rather than being a generic color-safe conditioner, so it does double duty as toner and conditioner in one step; the SmartRelease delivery system is designed to keep releasing conditioning actives after rinsing rather than washing off immediately. Cons: violet-toning conditioners can overcorrect and leave a slight purple or ashy cast if left on too long or used on very light or white hair too frequently, which is why Joico caps recommended use at 2-3 times a week rather than every wash; it's a toning conditioner, not a bond-repair or deep-damage treatment, so it won't address chemical damage from lightening on its own.