People with fine, thin, or limp hair who want lift and body without a stiff, crunchy hold.

• Dull or heat-stressed hair that needs added shine along with volume
• Short, medium, or long lengths
• Fine, normal, or coarse hair structures
• Straight, wavy, or curly textures

Glamour Whip is positioned specifically for hair that's lost its bounce and shine, not just hair that's flat — the combination of body-building polymers with an elastomer/UV-filter complex means it adds lightweight lift, finishing gloss, and light colour protection in the same step, rather than trading volume for shine the way some drying mousses do.

Emulsify an egg- to golf-ball-sized amount of Glamour Whip between your palms until it turns from foam into a liquid, then work it through towel-dried hair from roots to ends. Blow-dry to build volume and shape, and finish with a Goldwell StyleSign hairspray to lock in hold.

Pros: the polymer-and-elastomer blend gives fine, limp hair genuine lift and body while staying flexible rather than stiff, and the bamboo extract plus UV-filter combination adds shine and helps protect colour from heat-tool and sun fade — useful since this mousse targets hair that's already dull and stressed.

Cons: alcohol appears in the formula as a fast-drying carrier, which can leave hair feeling drier with frequent use, and because the hold sits at a moderate level on Goldwell's scale, very fine or heavy hair may need a stronger-hold product layered on top for all-day volume.