Best suited to people with medium-to-coarse curly or wavy hair who want definition and frizz control without a stiff, crunchy cast, since it is a cream rather than a gel. It is not intended for fine or straight hair, where a cream of this weight is more likely to weigh hair down than define it. It is a professional Goldwell styling product carried through salons and professional beauty retailers, though it is applied by the end user themselves rather than requiring salon service.

The value here is in the two built-in application methods rather than a single fixed routine: twisting the cream downward through soaking-wet hair elongates the curl for a stretched, lengthened look, while scrunching it upward into towel-dried hair instead builds volume and bounce, so the same product can be steered toward two different finished results depending on which method is used and at what hair dampness.

Apply to wet hair and twist the cream downward through sections to elongate and lengthen the curl pattern, or apply to towel-dried hair and scrunch upward to build volume and bounce. Once styled, allow curls to air dry, or use a diffuser on low heat to speed drying while preserving curl shape.

Pros:

• Two distinct application techniques (twist-down for length, scrunch-up for volume) let one product be adapted to different curl goals
• Cream format avoids the stiff, crunchy finish typical of curl-defining gels
• Brand-stated frizz control and curl definition lasting up to 72 hours

Cons:

• Medium hold (3/5) is not a strong-hold product, so very loose or unruly curl patterns may need a gel or mousse layered underneath for all-day hold
• Not formulated for fine or straight hair, which this cream's weight can flatten rather than define
• Requires applying to wet or towel-dried hair for the intended twist or scrunch technique to work; applying to fully dry hair will not give the same result