Formulated specifically for fine to normal, limp hair that lacks body — not for coarse, thick, or already-dry hair, which this cleansing system isn't designed to address.

Because it includes color-fade protection, it also suits fine hair that is color-treated. It's a standard retail/professional shampoo suitable for both salon and home use.

The reason to reach for this shampoo over a general-purpose one is the combination of hydrolyzed rice protein for volume and color-fade-reducing technology, both aimed at the way fine, color-treated hair tends to flatten and fade between salon visits. It isn't a moisturizing or repair shampoo, and it isn't sulfate-free — its value is in what it does for body and color longevity on fine, limp hair specifically.

Use as a regular shampoo.

• Apply to wet hair and work into a lather.
• Rinse thoroughly.
• Follow with Goldwell's Ultra Volume Bodifying Conditioner for the full volumizing routine.

Pros

• Hydrolyzed rice protein builds genuine, visible volume in fine hair by coating and slightly thickening the shaft, rather than relying on a silicone film that can flatten with repeat use.
• The line's color-fade-reducing technology is formulated to cleanse gently enough to reduce color stripping, useful for fine hair that's both color-treated and washed frequently.
• Willow bark extract helps counter the residue buildup that tends to weigh fine, limp hair down between washes.

Cons

• Uses sodium laureth sulfate and sodium lauroyl sarcosinate as its cleansing base, so it is not suitable for anyone specifically seeking a sulfate-free shampoo.
• Contains fragrance and recognized fragrance-allergen ingredients (linalool, limonene, hexyl cinnamal), so it isn't a good fit for fragrance-sensitive scalps.
• Formulated for fine, limp hair specifically — not intended for coarse, dry, or chemically damaged hair, which is better served by Goldwell's Rich Repair line.