This shampoo is made for people with thick or coarse hair texture who color their hair, though it also works on non-colored coarse hair. It is a heavier-cleansing formula than Goldwell's standard Dualsenses Color line, which is built for fine-to-normal hair, so it suits someone whose hair needs more thorough cleansing without stripping color. It is sold as a retail take-home product as well as through salons, and requires no professional application.

The reason to reach for this one over a generic color-care shampoo is that it is purpose-built for the combination of coarse hair texture and color maintenance, two things that usually pull in different directions since coarse hair often needs stronger cleansing while color needs gentler treatment. The FadeStop Formula and UV filter address the color side, while the cleansing base and willow bark extract handle the texture side, so coarse colored hair gets cleaned without the shampoo working against the color.

• Apply to wet hair at the scalp.
• Lather and massage down through the lengths to the ends.
• Rinse thoroughly.
• Repeat for extra cleansing if needed.
• Follow with Goldwell Dualsenses Color Extra Rich Brilliance Conditioner.

• Pro: FadeStop Formula and a UV filter are aimed specifically at slowing color wash-out, rather than just generic 'color-safe' cleansing.
• Pro: Willow bark extract helps clear buildup, which matters more on coarse hair that tends to hold product.
• Con: Contains sulfates, so it is not a fit for anyone specifically avoiding sulfate cleansers.
• Con: Formulated for thick/coarse hair, so it can feel like too much cleansing power on fine or thin strands despite older listings suggesting it suits 'fine to normal' hair.