This suits anyone who wants a strong-hold styling gel that also adds shine and a bit of conditioning from coconut oil — useful for sleeked-back styles, ponytails, buns, edge control, and twist-outs across straight, wavy, curly, and coily hair.

It's a high-volume professional/consumer crossover product, suiting both stylists working with a range of clients and everyday home users who want an affordable, all-purpose hold gel.

The main reason to pick this over a plain drugstore gel is the coconut oil, which is meant to leave hair with more shine and a softer, less-dried-out feel than a typical alcohol-based hold gel, while still delivering the same all-day hold the Eco Style line is known for.

Apply to wet or towel-dried hair for the strongest hold and smoothest finish, or to dry hair for touch-ups and edge styling.

• Start with a small amount in your palm and rub hands together
• Apply to wet or dry hair, focusing on the sections being styled
• Comb, scrunch, or smooth into the desired style
• Add a touch more product to edges or hairline if extra hold/control is needed

Pros

• Coconut oil in the formula adds shine and a conditioning feel while the gel sets
• Strong, long-lasting hold without the heavy or greasy feel of oil-based pomades
• Water-based and alcohol-free, so it won't dry hair out the way alcohol-heavy gels can

Cons

• Strong-hold water-based gels can flake if applied too heavily or not worked through/dried fully, so a light hand is needed
• Hair can feel stiff or crunchy right after application until scrunched or brushed out
• Contains synthetic gel-forming agents and preservatives, so it isn't a purely natural or all-oil-based product despite the coconut oil marketing