For anyone with wavy, curly, or coily hair (roughly 2A through 4C) who wants definition and frizz control without a hard, crunchy hold, a step up from a basic gel for people who scrunch or diffuse their hair rather than air-drying with no product at all.

Because DESIGNME certifies the line colour-safe, it's suited to colour-treated curls as well as virgin hair. It's sold as a retail product through mass and professional beauty channels, so it works for both everyday consumers and stylists building a curl-focused service, rather than being a highly technical, professional-only formula.

What sets this apart from a plain curl cream is that it's positioned to do double duty: curl definition and frizz control from the argan oil and conditioning base, plus heat protection up to 400°F from the same product, so there's no need to layer a separate heat-protectant before diffusing or blow-drying curls. It's also built to avoid the stiff, crunchy finish some high-hold curl gels leave, aiming instead for a soft, touchable hold.

• Rub a coin-sized amount between your palms
• Apply to clean, damp or wet hair, working section by section
• Scrunch or twist upward into curls to encourage definition and separation
• Air-dry or diffuse; avoid brushing through once curls have set, to preserve definition

• Doubles as a heat protectant (rated to 400°F) and a curl-defining cream, so it can replace a separate heat-protectant spray before diffusing
• Buildable, non-crunchy hold that stays soft to the touch once dry
• Vegan, cruelty-free (PETA certified), and marketed as colour-safe
• Contains added fragrance and several synthetic conditioning agents, which fragrance-sensitive users or strict natural-only curl routines may want to avoid
• Applied to damp hair before styling; it needs to go on before drying, not as a fix after curls have already dried
• Only sold in a single 8.5 oz size here, with no smaller trial size to test the formula first